OK if that was not interesting enough for you how about this one. Double it up with the fact that it is valentines day soon and how many red blooded american men watch the super bowl? DUHHHHHHH>>>>>
A GIMME>>>>>>>>>>>
01/27 07:56 Pssst ... Victoria's Secret Will Be In The Super Bowl <IBI.N>
Pssst ... Victoria's Secret Will Be In The Super Bowl
COLUMBUS, Ohio, Jan. 27 /PRNewswire/ -- The world's most widely followed fashion event, the Victoria's Secret Spring Fashion Show, will introduce its first live webcast to the world's biggest audience: the 100 million plus viewers of the Super Bowl, January 31.
The 30-second spot, created by Resource Marketing of Columbus, Ohio, will invite the audience to log onto www.VictoriasSecret.com, on February 3 at 7 p.m., for a live webcast of Victoria's Secret's hugely popular spring show.
Just in time for Valentine's Day, Victoria's Secret is launching an advertising blitz intended to drive men and women to its already popular Web site. In addition to the Super Bowl spot, the campaign includes full page print advertising in the Wall Street Journal, USA Today, Barron's and the New York Times, supported by online banner advertising on sites that include TheStreet.com, Motley Fool and EDGAR On-line.
"The Super Bowl is a great way to introduce men and women around the world to the glamour of Victoria's Secret," said Ed Razek, President of Brand and Creative Services for Intimate Brands, the parent company of Victoria's Secret. "People all over the planet can log on for the fashion show, and stay online to browse or make a purchase."
The fashion show, featuring top models Tyra Banks, Heidi Klum, Laetitia Casta, Stephanie Seymour and twenty more of the most beautiful women in the world, is by far Victoria's Secret's biggest production yet.
To further promote the brand, supermodel Stephanie Seymour will join Razek, Grace Nichols, CEO of Victoria's Secret Stores, and Cynthia Fields, CEO of Victoria's Secret Catalogue, at the New York Stock Exchange, February 3 at 4 p.m. to ring the closing bell.
Victoria's Secret is also giving away cash prizes worth $10,000 in a sweepstakes that will run on Yahoo! from January 25 to February 1. The lucky winner will receive 100 shares of stock in Intimate Brands, the parent company of Victoria's Secret and its sister company Bath & Body Works, an IMAC(TM) computer and a $5,000 shopping spree online at www.VictoriasSecret.com.
Intimate Brands, Inc. (NYSE: IBI) is the leading specialty retailer of intimate apparel, beauty and personal care products through the Victoria's Secret and Bath & Body Works brands. Victoria's Secret products are available through over 800 lingerie and beauty stores, the Victoria's Secret Catalogue and online at www.VictoriasSecret.com. Bath & Body Works products are available in over 1,060 stores. Intimate Brands' total 1998 sales were $3.9 billion. SOURCE Intimate Brands, Inc.
-0- 01/27/99
/CONTACT: Debbie Mitchell, 614-415-7546, or Jerry Robinson, 212-614-4223, both of Intimate Brands/
/Web site: victoriassecret.com
/Web site: intimatebrands.com -- CLW005 -- 1997 01/27/99 07:41 EST prnewswire.com Copyright PR Newswire 1998. All rights reserved.
COPYRIGHT © 1998 REUTERS LIMITED. ALL RIGHTS RESERVED.
|
