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Non-Tech : Borders Group (BGP)

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To: LakesideTrader who wrote (123)	1/27/1999 12:28:00 PM
From: Jacques Tootight	Read Replies (1) of 411

Should be a great buying opportunity! Well, I'm getting damn tired of "buying opportunities". While they run a successful bookselling business, they're totally inept at PR and are extremely weak in marketing. They can't come close to competing with B&N or Amazon in the hype department and it's costing them dearly. I'm giving them one quarter to see if they can get their marketing act together, if I don't start to see some sizzle I'm done. The company deserves the pounding its getting today. Too bad for us. RC

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