Frisby Products Featured on New Website, MTV and
Print Ads as 1999 Hotfingers Promotional Campaign Begins
BAY SHORE, N.Y., Jan. 27 /PRNewswire/ -- Hotfingers®, the exclusive wintersports
glove brand containing patented
ComforTemp DCC dynamic climate control insulation from Frisby Technologies (Nasdaq:
FRIZ - news), is taking its marketing
message to a new extreme.
The Hotfingers glove line, manufactured by Wells Lamont, recently announced that its
1999 promotional campaign will utilize the
Internet, television, and national consumer print ads. The new campaign is already
capturing industry and media attention. This past
Saturday, the ''Gadget Guru'' demonstrated Hotfinggrs gloves with ComforTemp on
NBC's The Today Show during a segment on
new ski products.
In order to reach out to skiers and snowboarders, Hotfingers has created a brand new
website at www.hotfingers.com. The site
makes extensive use of graphics and video to provide product information as well as an
extensive retailer locator guide to make
purchasing gloves easier for the consumer. Wells Lamont began airing advertisements on
MTV to reach younger consumers
attracted to more extreme winter sports. Hotfingers gloves also are featured in ''Sick
Sense'' a new film that Wells Lamont is
using as a part of a retail promotional campaign. Hotfingers print ads have begun
appearing in 9 national magazines including Ski,
Skiing, Powder and Transworld Snowboarding. Other Hotfingers promotional activities
include advertisements on the Weather
Channel as well as sponsorship of the World Alpine Ski Championships in Vail, Colorado.
Wells Lamont, a Division of Marmon Holdings, Ltd., is the US market leader in gloves. In
addition to Hotfingers® brand
wintersports gloves and mittens, the company produces Promark® brand hunting gloves
and Wells Lamont® brand work and
gardening gloves.
Frisby Technologies is a developer of advanced thermal management solutions for the
apparel, footwear and sporting goods,
packaging, home furnishings, healthcare, automotive, aerospace and electronics industries.
Frisby currently offers new design
opportunities for selected industry leaders based on its two leading thermal product lines:
ComforTemp® DCC(TM) insulating and
cooling fabrics and foams and Thermasorb® thermal additives. For more information,
contact Frisby Technologies at
877-444-COMFORT, visit the ComforTemp® website at www.comfortemp.com, or join
the Frisby electronic news distribution list
by sending your e-mail address to investors@frisby.com. |
