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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 232.50+0.1%Dec 26 3:59 PM EST

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To: Jan Crawley who wrote (37179)1/27/1999 2:23:00 PM
From: Jerry A. Laska  Read Replies (2) of 164684
 
S&P Downgrades Amazon.com Shares to Avoid

Wednesday January 27, 1999 (08:22 am ET)

S&P Downgrades Amazon.com Shares to Avoid

NEW YORK, Jan. 27 (Standard & Poor's) - S&P downgraded shares of Amazon.com
(AMZN) to (avoid) from (accumulate) after the company posted a Q4 per
share loss of $0.14 (before charges) vs. a year-earlier loss of $0.08.

Analyst Mark Cavallone says the loss was narrower than expected, with sales rising
283% driven by holiday-related sales. He notes that new categories like music and videos
accounted for 25% of sales. He adds that gross margins fell to 21% from 22.7% in Q3,
and sees continued losses of $0.68 in 1999 and $0.25 in 2000.

Cavallone says AMZN sells low-margin goods in dissimilar markets, making it difficult to
justify the stock's multiple of 14 times his 1999 sales estimate of $1.2 billion. With the
holidays over and price competition on the Internet heating up, he doesn't believe AMZN
can maintain its lofty valuation.

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