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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 232.50+0.1%Dec 26 3:59 PM EST
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To: Lizzie Tudor who wrote (37176)1/27/1999 2:51:00 PM
From: GST  Read Replies (2) of 164684
 
Michelle -- The question for me is whether or AMZN can survive the coming battle in retail. The net is a new and important channel. It is not, however, the only channel that will survive. For example, many people will buy clothes over the net or via catalogue. But from what I have seen there are still a lot of people that like the shopping experience in the store, and like to try on clothes, and can try a lot more clothes in the store than by getting everything delivered and sending it all back. Go to a book store and look at buying behavior. People like to look at lots of things while deciding what to buy. They have coffee. They meet friends. They hang out. You will soon be able to search what is in the store while on line and choose to either drop by and pick it up immediately or have it delivered. Barnes will have it all in the store and on the net, and on top of having it all, it will be by far the lowest cost and fastest delivery (for the reasons I mentioned before -- Barnes is the only one that can print the books they sell as they are ordered, they are not just distributing books -- do you know what I mean?) And the inventory turns on what Barnes does not print will make them far more efficient than AMZN. When they get around to squishing AMZN later this year, they will have the luxury of selling at their cost (Barnes), which will below the cost of AMZN. AMZN will literally bleed to death. A high stock price is not putting cash into their bank account. AMZN is going broke.
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