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Non-Tech : E*Trade (NYSE:ET)
ET 16.54+1.6%3:59 PM EST
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To: ecommerceman who wrote (4494)1/27/1999 7:04:00 PM
From: Eric Lee Smith  Read Replies (2) of 13953
 
Greetings Ecom, when you said "I'm equally enthusiastic that the cost of new accounts has gone down, and am hopeful that the trend continues." I was meaning exactly the opposite. The cost of gaining new account is rising every quarter, thus only the larger and more aggressive players will be able to play that game. This is good for E*Trade IMHO, because they are both big and aggressive.

I liked your idea. I got a t-shirt from E*Trade for giving them two references, and they fulfilled the order very fast. I think they are making some very smart marketing moves and pushing the reference idea is a good one.

Till later,

E
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