Company Press Release
Cyberian Outpost Extends Exclusive Partnership with USATODAY.com to Include Software
KENT, Conn.--(BUSINESS WIRE)--Jan. 27, 1999--Cyberian Outpost, Inc. (NASDAQ: COOL - news), a leading global Internet-only retailer of computer hardware, software and peripheral products, today announced an extension of its exclusive hardware relationship with USATODAY.com.
The company's online store, Outpost.com (http://www.outpost.com), is now also the exclusive software reseller for USATODAY.com. This expanded alliance stems from Cyberian Outpost's success in hardware sales within USATODAY.com Computer Marketplace and Technology sections. In the five months since the original agreement,
USATODAY.com has become one of Outpost.com's top referral sites.
Outpost.com (http://www.outpost.com) will also receive additional links throughout the USATODAY.com Technology sections, such as ''Tech Reviews'' and ''Game Zones'', as well as an increased presence on the USATODAY.com homepage and ''Computer Marketplace'' to promote special deals and product discounts. Outpost.com will receive additional text and banner links in the ''Corner Stores'' of the Money, Life and Sports pages of USATODAY.com in addition to links already in place based upon the original hardware agreement.
''The original hardware agreement was effective in driving traffic and referrals to our site, so expanding this fruitful relationship to include software is a natural next step,'' said Darryl Peck, President and Chief Executive Officer of Cyberian Outpost. ''Being accessible from the wide array of sections on USATODAY.com enables us to reach
even more people who want and need one-click access to a broad selection of both computer hardware and software products.''
About USAToday.com
According to syndicated research, USATODAY.com currently ranks among the top three general interest news sites on the Internet. This No. 1 newspaper website (http://www.usatoday.com) gives users a sense of the world, 24 hours a day, seven days a week, with more than 150,000 pages of breaking news, sports stats, financial news and tools, worldwide weather forecasts, and lifestyle and entertainment features.
About Cyberian Outpost
A leader in global e-commerce since 1995, Cyberian Outpost, operates an Internet only superstore for computer products from its Web site Outpost.com (http://www.outpost.com), 24 hours a day, seven days a week. Outpost.com provides consumers and small office purchasers of computer products superior selection, quick and easy search capabilities, and product information on over 140,000 hardware, software and peripheral products at competitive prices. With a safe and secure credit card payment system and fast and direct international shipping, Cyberian Outpost offers exceptional value and service to its customers worldwide.
This release may contain forward-looking statements that are subject to certain risks and uncertainties, including statements regarding the expected effects of the partnership. Such statements are based on management's current expectations and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, especially when measured on a quarterly basis. The Company cautions investors that there can be no assurance that actual results or business conditions will not differ materially from those projected or suggested in such forward-looking statements as a result of various factors, including, but not limited to, the following: continued consumer acceptance of e-commerce, the Company's early stage of development, technological uncertainty and product development risks, uncertainty of additional funding, reliance on research collaborations, competition, the Company's ability to protect it patents and roprietary rights and
uncertainties relating to commercialization rights.
Contact:
Connors Communications, New York
Meredith Mansfield, 212/807-7500
meredith@connors.com
or
Cyberian Outpost, Kent
Michael Tesoro, 860/927-8309
mtesoro@outpost.com |
