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Non-Tech : Nike
NKE 65.63-0.4%3:59 PM EST
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To: pat pasquale who wrote (2275)1/27/1999 7:16:00 PM
From: Stephen O  Read Replies (1) of 2403
 
Pat, The system from CSI tracks the expenditures of customers, really inexpensively . It's the old 80/20 rule 80% of business from 20% of customers. Know who they are, get them into the store by mailing flyers on new products and keep them buying. targetted marketing is what it's all about.
Levi Strauss has been running a system in Canada for the past year using CSI terminals. Every retail store has Credit/Debit card terminals for payment. CSI supplies these terminals, they are programmable, and they are used to accumulate the data as well as effect the payment. The data is sent by phone line to CSI where their computer tracks the data and of course to the Cr card processor.
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