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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Steve Research who wrote (460)1/28/1999 8:09:00 AM
From: justaninvestor  Read Replies (3) of 2489
 
"HOWEVER, HERE IS WHERE I COULD GO WRONG: maybe everyone doesn't
know (which is possible because I haven't really heard much about the stock on the
news or from people just discussing it) and PRFM's web-site won't be priced into the
stock until the PR blitz hits (and then everyone, really EVERYONE knows about the
site) and at THAT point the market becomes efficient and moves the stock up to $20."


Steve, I used to think that if a stock had a pretty good following on SI, then most people would have heard it. My experience now tells me that's just not the case. I think that you'd be surprised to discover how many brokers have never heard of SI, and those that have, don't follow it or don't take it seriously. My point is that when the website opens on February 1 and it hits the brokerage's Bloombergs - that's when a lot of these guys will first hear about PRFM.

MOO of course.

Barrie Einarson
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