Hi, I have been a shareholder of YF for about 2yrs, however I have only been following this thread for the last few months on a regular basis. I have made money with YF and still currently hold a fair amount of shares.
With all the rumor mongering that has been going on, I decided to take the time to read past press releases and called both Michael Serruya and Richard Smith.
I live in Toronto, and YF has been around for long time. The Serruya family have been written up in most of the local papers and have appeared on the covers of many magazines such as Canadian Business, Profit and Franchise. I have no doubt that their management is strong. They are young, innovative, bright and extremely aggressive. Now there's a formula for success!
YF has adopted an "alliance-based" strategy, and all you have to do is read over the press releases and last year's annual. With expansion into consumer branded products and the "non-traditional" sites (Wal-mart, Pizza Hut, and here in Toronto, Canada's Wonderland) such alliances will help to capitalize on the company's core base and introduce new, high potential markets. I am sure they will not stop there. YF has positioned themselves to fully benefit from these partnerships. With the integration of the branded frozen novelties (which also include Colombo, Betty Crocker,Yoo-Hoo etc.)YF should be able to leverage their position in the market successfully.
After speaking with both Mr. Serruya and Mr. Smith I felt obligated to comment on this thread. Both gentleman were accommodating and very helpful. I feel confident that there is absolutely NO "in-fighting" and that YF will be successful. This is one shareholder who is in for the long term.
Thanks for the forum. |
