Shop At Home Network to Unveil Internet Expansion Plans and
Partnerships in National Broadcast on February 10; Second Quarter
1999 Earnings to be Released During Broadcast
NASHVILLE, Tenn.--(BUSINESS WIRE)--Jan. 28, 1999--Shop At Home, Inc. (Nasdaq:SATH), a diversified
media company specializing in television and Internet shopping, today announced that it will unveil its
Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The
Company also plans to announce its second quarter 1999 earnings during the broadcast. The
announcement will air from 7:30 a.m. to 8:00 a.m. EST on the Shop At Home Network as well as
Echostar DISH Network and Primestar satellite services. The announcement will air locally in Nashville
from 6:30 a.m. to 7:00 a.m. CST on Intermedia Channel 31.
The Company is creating a new site at www.sath.com to simulcast the announcement. The site will be
available beginning Monday, February 1 so that individuals may download RealPlayer Plus G2 software,
which is required to view the simulcast. The site will also provide a complete listing of local cable
channels on which the announcement will air.
Shop At Home President and CEO Kent Lillie said, "I believe this is the first time a company has released
news to the market through a live national broadcast. We chose this medium to unveil our expansion
plans because our concept can best be presented in a multimedia format and because of the broad
marketplace interest in our company and our plans. We also wanted to give viewers the opportunity to ask
questions about our plans, so we are setting up a toll-free question line and will devote a portion of the
broadcast to answering call-in questions."
Shop At Home is the country's second oldest and fastest growing home shopping network and 19th
largest broadcaster. The Company reaches over 60 million full and part-time cable households for a
portion of each day through its network of over 200 affiliated television and cable systems and its owned
and operated stations. The Company currently provides online shopping at www.shopathomeonline.com.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995 - This release
contains forward-looking statements within the meaning of Section 27A of Securities act of 1933 and
Section 21E of the Securities Exchange Act of 1934, including the statement regarding the expectation of
continued revenue and earnings growth. Actual results may differ materially from those identified for a
number of reasons as are discussed from time to time in Shop At Home's SEC reports, including but not
limited to the report on Form 10-K for the year ended June 30, 1998 (Business and Management's
Discussion and Analysis of Financial Condition and Results of Operations).
|
