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Strategies & Market Trends : MDA - Market Direction Analysis

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Nov 28 4:00 PM EST

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To: Vitas who wrote (4892)	1/29/1999 1:41:00 AM
From: Stephen	Read Replies (1) of 99985

Vitas, Yahoo just bought eyeballs. They wll not change the community world at GCTY and keep it a separate entity and brand. Value per eyeball is one of the rating criteria, and is used to bring in e-advertisers. Lycos has used the same strategy, acquring without intergrating. By doing this they can rig the figures, as the same user who visits different sites within the Lycos family group will actually be counted as 'unique' visitors. Consequently, the more sites a company owns, the more chances they have of counting the same individual numerous times, thereby exagerating growth. I realise this idea of them rigging figures will shock and surprise everyone - sorry (GG) Stephen

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