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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Ralph Cosenza who wrote (620)1/29/1999 1:50:00 AM
From: justaninvestor  Read Replies (1) of 2489
 
Ralph, I'll take the bait - I thought Trader J's post summed it up perfectly. Read it again and then one more time. If you don't agree with it, fair enough, but there hardly seems to be any point in trying to make sense of these istocks. Go along for the ride or move along.

Good luck with whatever you decide.

I cannot speak for everyone here, but as for myself and my thread, we are traders first
and foremost....investors last. Investments have a right and defined place in anyone's
portfolio just as I believe a trading position does as well.

This isn't about valuation and never has been. Look at any of the big Inets, especially
Amazon. They lose $2-$4 per book shipped out and they typically have the same view
as all other fledgling startups especially in the internet:

"Sure we are losing $2-$4 per book but we expect to make it up in
volume".

This inet movement again, has never been about compelling valuation. It is about a new
frontier, a new method of stock transacting (Internet) and hype....pure and simple. Half
of the time I trade a stock, I don't even know what the full name of the company is.
Some see this as a "bad for the industry" but to not take advantage of current market
condtions is to not eat food on the table when you are starving .... it just doesn't make
sense.

I don't pretend to understand the outrageous valuations (and I use the term loosely) with
most of the Inets, but I long ago stopped trying to figure it out and instead, started
looking at what moved them, both up and down.

What moves them up: Hype, expectation and mostly...and unfolding story. What causes
them to drop: An end to the mystery and mystique. Buy the rumor, sell the news
trading....plain and simple.

The fall of DBCC and BAMM are classic but you only are speaking about the
fall....how about being in on the way up, like BAMM at 5 or DBCC at 5.... how about
SKYM, or ONSL, GCTY, CMGI, BCST, ... the list goes on.

You must learn the difference between trading and investing and get out of the valuation
loop. I know it is tough, I have been there and still shake my head when it happens like
today with PRFM.

There are things that can be done to limit risk. I normally, now, do not trade issues with
lots over 3000 shares unless there is a compelling story....this limits loss and still leaves
plenty of upside. Cut your losses if it turns and look for the next play.

Remember, traders .... not investors. Investors care about 5 yr. EPS, growth and good
multiples. Traders care about hype and volume.

See it for what it is..... yet another great opportunity. And the way it is unfolding along
with the timing .... it leads right into the next great opportunity, NAVR. Don't miss it.

Luck to you".
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