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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY
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To: Ralph Cosenza who wrote (620)1/29/1999 2:24:00 AM
From: 007  Read Replies (2) of 2489
 
Most people are in this stock on the hype and hysteria, and they will bail out quickly, but there is a very good fundamental reason for this stock to soar.

Look at the fundamentals and you see a company losing money. But the market looks ahead and tries to value companies for what they are becoming, not what they are or were. Perfumania is putting a plan together to become the dominant seller of perfumes on the internet. The internet is growing at an incredibly fast rate and will rapidly become the world's shopping mall. If Perfumania succeeds in becoming the dominant etailer of perfumes in the world, it will have a very long and bright future. The traders who are making quick money on this runup may eventually wish they hadn't sold.

Perfumania is not an Amazon.
The perfume business is one of high margins. The average person does not buy their perfume at a discount yet. Compare that to Amazon. Throughout the world, people use the same exact perfumes. Compare that to Amazon. Perfumania will make money on every bottle of perfume they sell. Compare that to Amazon.

People assume that this company is not going to make money, because it isn't making money now, and because other etailers aren't making money. These assumptions may be correct, but they may be false, very false.

What is the present value of the future earnings that are likely to flow to the company that becomes the global retailer of fragrances on the internet?

I don't know, but it may be worth a lot more than we realize.
007
Long since $3-4.
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