Action Performance....ACTN Message Board

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Non-Tech : Action Performance....ACTN

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To: CMon who wrote (112)	1/29/1999 8:07:00 AM
From: CMS27	of 278

Well I would be interested in what they are paying. But the important thing is that it is ad revenue. Which comes at a very low cost and carries a high margin. There is no manufacturing costs, no materials costs, no inventory worries. It's just money in the bank and Coca-Cola is the first of many sponsors. Advertising money is a new revenue stream for Action, along with store front leasing and direct sales. Look at Yahoo and other portal companies. They are living off of ad revenue. Action is already profitable without all of this and now they have it. I think the stock is currently undervalued because of this unrecognized revenuw, thus I am excited! Scott

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