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Non-Tech : SWS - An undiscovered gem

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To: kop who wrote (15)1/29/1999 9:42:00 AM
From: John Finley   of 504
 
Well, it looks like they beat the street (one analyst<g>) by 3 cents according to Zacks.

It would be my guess that they scaled back on advertising while they bring their "Investor View" software up for MyDiscountBroker. This would be consistent with their "service" push. Don't want to bring in too many folks only to P them off. Looks like the transaction volume growth rate is a million a month!

I wish I bought more than my "toe-wetting" position!
JF
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