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Non-Tech : E*Trade (NYSE:ET)

ET 16.25

-0.9%

Dec 26 9:30 AM EST

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To: Gil Gilbertson who wrote (4545)	1/29/1999 12:40:00 PM
From: Scrumpy	Read Replies (2) of 13953

...the biggies will soon announce... The "biggies" will be playing catchup for the next year. They are to E*Trade what IBM, CPQ, and HP are to DELL. Current online trading companies have refined not only the technology, but also their on-line revenue structures. The "biggies" have not. Consumers have and will continue to realize that for those "few extra pennies", they receive nothing more than what others currently offer. Those that do embrace the big boys' on-line offerings already read WSJ and IBD at six in the morning so "extensive-research-at-our-site" will no longer be a significant factor in attracting new customers away from their current on-line brokers. My money is with EGRP. Regards, Scrumpy

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