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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Anthony@Pacific who wrote (863)	1/29/1999 6:26:00 PM
From: gamesmistress	Read Replies (1) of 2489

Anthony, this article from the WSJ last December addresses the issue of people wanting to smell first before buying. Apparently, it was a negligible factor for the web perfume merchant in the article. interactive.wsj.com Excerpt: No Need to Sniff The key fact from his industry research: 70% of perfume sales represent repeat business -- people who already know what they like and are simply buying refills. Of the remaining 30%, about half receive their first contact with a fragrance outside a store, through friends, magazine scent strips and other avenues, Mr. Katz figured. "You're dealing in brand names," he says. "People know what the products are."

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