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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Anthony@Pacific who wrote (7267)1/29/1999 7:28:00 PM
From: xcr600  Read Replies (3) of 122087
 
Anthony,

Here's one to put on the radar screen.

<SATH>

cbs.marketwatch.com

Shop At Home jumps on coming Net news

By David B. Wilkerson, CBS MarketWatch
Last Update: 7:14 PM ET Jan 29, 1999

NASHVILLE, Tenn. (CBS.MW) Shares of television-based retailer
Shop At Home skyrocketed 44 percent Friday on news the company
plans to unveil Internet expansion plans and partnerships during a live
national broadcast Feb.10.

The stock (SATH) rose 5 1/4 to 17 1/8.

Shop At Home, which already offers online
shopping through its site at
shopathomeonline.com, said after the
market closed Thursday that the announcement will
be seen on the Shop At Home Network and the
Echostar DISH and Primestar satellite services.

It will also be simulcast on a new Web site
launching Monday, sath.com.

The company will also release its fiscal second
quarter earnings during the broadcast.

President and Chief Executive Kent Lillie said in a statement that Shop At
Home chose to release the news this way "because our concept can best
be presented in a multimedia format and because of the broad
marketplace interest in our company and our plans."

Lillie told CBS.MarketWatch.com the company didn't go out and make
Internet deals as a reaction to the sector's recent surge. He said the plans
were made "a long time ago." The rise is Net stocks is just "a happy
coincidence," he said.

Shop At Home is the nation's third-largest TV shopping retailer after
Comcast (CMCSK) and Liberty Media's (LBTYA) QVC and Barry
Diller's (USAI) Home Shopping Network.

Since mid-December, the stock has risen from the 5 level.

Shop At Home is seen in more than 60 million cable TV households
across the U.S.

David B. Wilkerson is an online reporter for CBS MarketWatch.
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