National Media Adds Portuguese Programming; Adds Approximately 3 Million Households
PHILADELPHIA, Feb. 3 /PRNewswire/ -- National Media Corporation (NYSE: NM)
today announced that it has begun transactional television programming through
Sociedade Independente de Communicacao SA, reaching approximately three
million households, or 88 percent of the Portuguese television audience.
Mark P. Hershhorn, President and Chief Executive Officer of National Media
Corporation, said, "Portugal is a promising market with a growing consumer
culture. We expect our programming to be well received in Portugal, as it has
been throughout Europe."
National Media's programming will be broadcast in Portuguese one morning
hour per day, seven days per week.
National Media Corporation is the world's fastest growing transactional
television programming company and has become a strong, integrated, global
consumer marketer through its consumer programming expertise and, with its
subsidiary companies, brings transactional television programming to more than
297 million television households worldwide.
SOURCE National Media Corporation
CONTACT: Bruce Boyle, Director of Corporate Communications of National Media,
800-311-3561 |
