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Microcap & Penny Stocks : IATV - ACTV Interactive Television

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To: Ron Harvey who wrote (4238)	1/29/1999 8:48:00 PM
From: JackSkip	Read Replies (1) of 4748

January 29, 1999: Prevue Becomes TV Guide Channel Monday Tulsa, Okla.-The Prevue Channel officially becomes TV Guide Channel on Monday in preparation for the expected closing of United Video Satellite Group Inc.'s purchase of TV Guide. Cable operators got a sneak peek at the changes at the Western Show in December. The new brand will also apply to Prevue's Web site, which will combine with News Corp.'s TVGEN to become TV Guide Online. The Web site will also eventually become a place for ordering merchandise and pay-per-view events. Other fruits of the new venture will be additional features on TV Guide Channel and more listings on the digital TV Guide Interactive, as well as a consumer ad blitz to trumpet the changes. Also, UVSG will change the name of the Sneak Prevue PPV barker channel to TV Guide Sneak Prevue later this year and add new features to the service. New programming on TV Guide Channel will be tied into the magazine, such as its "Insider" and "Best Bets" features. On-screen, the top half of the analog service will focus more on celebrity coverage and interviews, while listings scroll on the bottom. · 1/29/99 multichannel.com

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