SWS - An undiscovered gem Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : SWS - An undiscovered gem

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Wallace Rivers who wrote (17)	1/29/1999 9:25:00 PM
From: John Finley	Read Replies (1) of 504

From: biz.yahoo.com "In February, the firm will roll out the software to customers of its fledging Internet brokerage unit (1), which currently has just 3,000 accounts. Southwest has spent little on marketing the site, unlike cyberspace brokerages such as E*Trade Group Inc.(Nasdaq:EGRP - news), which recently rolled out a $100 million ad campaign. ''We really don't subscribe to the philosophy of pouring money into advertising (because) it drives up your cost per account,'' Hodges said." I'd say that the bouncing ball wasn't extremely successful. No wonder they don't want to spend more money on ads. Let's hope that after they get their new software rolling that they devise some way to get the word out! JF

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next