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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Matt Brown who wrote (1027)	1/29/1999 11:24:00 PM
From: BigWave Dave	Read Replies (1) of 2489

Decent post from YHOO: Why it will gap up nicely on Monday by: Shining_Knight_in_Armor because they will have a big media campaign. I spoke to the company today. They told me that they will have radio, TV, newspaper,in-store, etc. advertising to promote the website launch. 2.7 million shares traded today. How much interest do you suppose ads in USA Today, portals and a top notch PR firm will generate come Monday? The company assured me that POSITIVELY the website will launch on Monday. They also said that extensive testing has been done on their servers to ensure there will be no problems. They have great brand name products and are very well positioned to exploit this explosive retail channel we call the internet. Greenspan said it himself: many internet companies command unbelievable premiums because of the unbelievable potential this retail channel affords. Go PRFM! Hope these ideas help you.

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