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Technology Stocks : Ericsson overlook?
ERIC 10.05+0.5%9:42 AM EST

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To: Maurice Winn who wrote (2685)1/30/1999 1:40:00 AM
From: elmatador  Read Replies (1) of 5390
 
IONICA-THE STORY SO FAR

Ionica first launched its wireless access service in East Anglia
in May 1996, targeting the residential and small
business market using fixed access technology developed by Nortel.
The company's plan, according to founder
Nigel Playford, was to win a 5% share of the UK telecommunications
market by 2000-equivalent to having
around one million customers. Initially Ionica seemed on track to
achieve its goal with a strong marketing
campaign stimulating initial demand. On the back of this good
start the company went public in June 1997 and
was welcomed with open arms by the Stock Market. Shares in Ionica
went for 390 pence valuing the company at
GBP600 million plus.

By the spring of 1997 Ionica had expanded into the Midlands and
was planning to move into Yorkshire, but
software problems in its base stations, which severely reduced
capacity, and unspecified deployment 'difficulties' were slowing
rollout schedules. '

'DIFFICULTIES'? UNSPECIFIED? IT LOOKS LIKE TOWER FOUNDATIONS TOO
BIG.
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