Okay, my final post for 30 days. Promise! "Ode to Shop At Home":
To the Group:
I'm putting up this press release for Shop At Home because they are doing something very clever and unusual and, in light of TVW, we need to appreciate it.
As Motley Fool's *lead story* reported tonight (and note the reference to BCST):
News of news to come was big news for shareholders of online and TV-based specialty retailer Shop At Home (Nasdaq: SATH) today. The company's shares jumped ahead $5 1/4, or 44.2%, to $17 1/8 after it distributed a press release announcing a news conference at which, presumably, significant news will be announced. Company officials told news services that although the company is not for sale, it would consider serious offers from the likes of QVC, owned by Comcast Corp. (Nasdaq: CMCSK), USA Networks (Nasdaq: USAI) property Home Shopping Network, or Broadcast.com (Nasdaq: BCST). Whatever the upcoming news will be, it pertains to the company's Internet strategy, and that was enough for investors today. Just to make sure nobody misses out, the news will be available live over various television services and an Internet simulcast Feb. 10. Shop At Home also plans to report fiscal second-quarter earnings during the broadcast -- four analysts surveyed by First Call expect a penny per share profit.
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So, Shop At Home is going to broadcast on its over-the-air and cable TV network (and *simulcast* on the Internet) a declaration that it is "not for sale," along with its miniscule quarterly results and the inauguration of its vaunted Internet strategy (for which, let's face it, *nobody* was otherwise holding his/her breath). Very seductive, very preemptive, very cool. News gets made, the stock pops! "The medium is the message."
BAM
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Thursday January 28, 5:37 pm Eastern Time
Company Press Release
Shop At Home Network to Unveil Internet Expansion Plans and Partnerships in National Broadcast on February 10
Second Quarter 1999 Earnings to be Released During Broadcast
NASHVILLE, Tenn.--(BUSINESS WIRE)--Jan. 28, 1999--Shop At Home, Inc. (Nasdaq:SATH - news), a diversified media company specializing in television and Internet shopping, today announced that it will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The Company also plans to announce its second quarter 1999 earnings during the broadcast. The announcement will air from 7:30 a.m. to 8:00 a.m. EST on the Shop At Home Network as well as Echostar DISH Network and Primestar satellite services. The announcement will air locally in Nashville from 6:30 a.m. to 7:00 a.m. CST on Intermedia Channel 31.
The Company is creating a new site at www.sath.com to simulcast the announcement. The site will be available beginning Monday, February 1 so that individuals may download RealPlayer Plus G2 software, which is required to view the simulcast. The site will also provide a complete listing of local cable channels on which the announcement will air.
Shop At Home President and CEO Kent Lillie said, ''I believe this is the first time a company has released news to the market through a live national broadcast. We chose this medium to unveil our expansion plans because our concept can best be presented in a multimedia format and because of the broad marketplace interest in our company and our plans. We also wanted to give viewers the opportunity to ask questions about our plans, so we are setting up a toll-free question line and will devote a portion of the broadcast to answering call-in questions.''
Shop At Home is the country's second oldest and fastest growing home shopping network and 19th largest broadcaster. The Company reaches over 60 million full and part-time cable households for a portion of each day through its network of over 200 affiliated television and cable systems and its owned and operated stations. The Company currently provides online shopping at www.shopathomeonline.com.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act of 1995 - This release contains forward-looking statements within the meaning of Section 27A of Securities act of 1933 and Section 21E of the Securities Exchange Act of 1934, including the statement regarding the expectation of continued revenue and earnings growth. Actual results may differ materially from those identified for a number of reasons as are discussed from time to time in Shop At Home's SEC reports, including but not limited to the report on Form 10-K for the year ended June 30, 1998 (Business and Management's Discussion and Analysis of Financial Condition and Results of Operations).
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Contact:
Shop At Home, Nashville
Kent E. Lillie or Dawn Woods, 615/263-8000 |
