PROGRAMMER'S PARADISE (PROG) Message Board

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Technology Stocks : PROGRAMMER'S PARADISE (PROG)

PROG 0.146

+6.5%

Jun 13 5:00 PM EST

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To: SDR-SI who wrote (515)	1/30/1999 11:49:00 AM
From: Bart Hoenes	Read Replies (1) of 2383

Rather than reflecting name changes, I believe those names relate to categories or customer groups that the software they sell will be marketed to. I think the name is very recognized by IT/software development types. They have a great reputation, and it would be a shame to have to rebuild name recognition in this area with a name change. However, the marketing name of the company need not be the same as the business name of the company. Other than those who have purchased products through this company, I don't think most investors would recognize the name either. Maybe a business name change could effect the recognition of the stock, or maybe it just needs to build recognition with the investor community (as they are planning, with road shows, etc.).

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