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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: justaninvestor who wrote (1103)1/30/1999 6:06:00 PM
From: Lee Walsh  Read Replies (2) of 2489
 
bbruin,

I just talked to my wife about this. She has used the same perfume for several years. "Beautiful" She said the problem was it's very hard to find. Many of the stores around here just get a very small allotment, and it goes fast. I asked her if there was a place on the internet where she could buy it at a discount anytime would she do it.....and I got an emphatic "YES" She agreed most women use the same brands year after year....so the "non sniff" shouldn't be a problem.

She thinks the idea will go over big....just like the gals on CNBC yesterday.

This is a very high margin business. Unlike books, cd's etc. The only reason PRFM hasn't been turning a profit in the past is because of rapid expansion of brick and mortar stores....Their Gross margins are high. The internet is ideal for them to sell high volumes of a high gross margin product at a small cost. With a big PR blitz....I think they will sell perfume by the bucketload...

Just my opinion

Lee
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