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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Maryann M who wrote (7568)1/30/1999 8:07:00 PM
From: NYBellBoy  Read Replies (1) of 122088
 
Maryann, Viper Chick & friends - The average American male who buys perfume for his lady knows what she likes and where to get it.

Guys buy one or two days max before the occasion and a majority won't order via internet. Plus a guy can always ask for the perfume wrapped and I have never been refused. Just pick up a card and you are in. Many fragrances like Calvin Klein don't sell to discounters, or so I'm told.

Women buying perfume like to go into a Saks 5th Avenue, Lord & Taylor's or Bloomingdale's and feel sexy and pampered buying expensive perfume. Why not Anthony's lady's are classy, educated and worth pampering.

Showing up looking our best, with gift wrapped perfume in a fancy bag beats a package via UPS when your cleaning your house. I think you ladies may agree.

:)

BellBoy
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