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Non-Tech : E*Trade (NYSE:ET)

ET 16.27

+0.2%

Dec 29 3:59 PM EST

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To: ecommerceman who wrote (4589)	1/30/1999 10:35:00 PM
From: Early Out	Read Replies (2) of 13953

I completely disagree - the value in advertising on the Super Bowl goes far beyond the actual advertisement at that particular point in time. The pre- and post-game publicity surrounding the ads that played during the game are where the real value lies. I like the investment. -jsc

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