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Technology Stocks : Intel Corporation (INTC)
INTC 38.44+0.7%Nov 10 3:59 PM EST
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To: Diamond Jim who wrote (72547)1/30/1999 10:39:00 PM
From: Saturn V  Read Replies (3) of 186894
 
I said AMD does a better job of Public Relations. I was not talking of Investor Relations.

There are several reporters who love to write-up AMD like Dvork(sp ?). The Register is a site in UK which loves AMD. Microprocessor Design Report occassionaly allows itself to be used as AMD's mouthpiece.And I can go on. Consequently AMD has secured a beach head in US Retail Space, and not in the Rest of the World. Again if you read the media which talks all day about AMD's penetration of US Retail Sales, you would get the impression that AMD [and not Intel] just made $2billion in profit last quarter. Sanders is a good salesman and AMD skillfully uses the media and AMD has made inroads in market share with a small advertising budget.Luckily the US media is not affecting sales in the Rest of the world.

And Sanders would never have allowed the Floating Point Divide problem to get out of hand. Adversity and good salesmanship gives Sanders a much better ability to read the consumers mind-set.Intel management's technical orientation did not prepare it for PR, and since their product and strategy are generally excellent, their products sell themselves. So they have not developed the sensitivity needed.

However Sanders does a terrible job of Investor Relations as we all know. He always release his optimistic scenario to investors, leaving himself no margin for the slightest shortfall.
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