Mr Razorbak
Apologies for posting excerpts of the propectus "piecemeal". But the whole prospectus cannot be posted and I feel these are digestible pieces.
Let me continue from the SB2 (prospectus):
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Personalized Service
The Company's customized Turbo SABRE system enables it to retain in
its files individual travel preferences for its customers, such as seating, special meals and frequent flier numbers, which are automatically displayed when a customer's identifying information is input. This tailored information program personalizes the reservation process as well as reduces the time required to complete each reservation.
Corporate Customers
While the Company's current customers are predominantly individuals
and the Company's operating strategy targets the consumer market, the Company offers certain services targeted at corporate customers. These services, however, are designed to be offered during the processing of a single telephone call, as with calls from individual customers. The Company's Turbo SABRE system enables it to program "pop-up-windows" specifying, for each corporate customer, its travel policy, preferred air carrier vendors, specially negotiated rates, handling instructions and emergency procedures. The "pop-up-window" for each corporate customer appears on the terminal screen and guides the reservation
agent during the reservation process.
Repeat Customers
The Company believes that repeat customers are key to its ability to
grow. The Company's "1-800-LOW-AIR-FARE" (1-800-569-2473) number has a rate of repeat customers (meaning customers who purchase at least one more ticket within a year) of approximately 38%, and the Company's "1-800-FLY-4-LESS" (1-800-359-4537) number has a repeat customer rate of approximately 50%. The Company believes that while customers are initially attracted by the low-price airfares made available by the Company, they become repeat customers because of their satisfaction not only with the prices but also the convenience of being able to book their reservations on one relatively brief and toll-free telephone call. The Company believes that it can generate internal growth by obtaining an even larger portion of the travel business of its existing customers and consequently increasing its repeat
customer rates. ===================================================================
Seems to me like the put a lot of work and years of experience into the interface they give their agents to work with.
And remember all this is prior to the Web intiative.
What I see is that the company went to the web, not to join the bandwagon, but because in the search for great efficiencies the Web offers huge gains.
Mark |
