perfumania.com
About Perfumania
Perfumania® is the nations leading discount retailer of brand name fragrances, cosmetics
and accessories with more than $180 million in annual sales. The Company operates a chain
of more that 290 retail stores specializing in the sale of fragrances at discounted prices up to
70 percent below the manufacturer's suggested retail prices. Its subsidiary, Perfumania.com is
the leading Internet retailer carrying a larger selection of product categories than even
Perfumania®.
Focus on International growth
Perfumania® has developed a reputable and highly recognizable name with the American
fragrance consumer. Today, Perfumania® stores are also familiar to numerous foreign
citizens who have visited the U.S. over the last several years. Perfumania® has formed an
International Franchise Subsidiary to pursue its strategy of global expansion.
Perfumania's® International franchisees and Internet affiliates will offer the best selling
branded products. These products will be available in their local markets with local prices and
efficient local product delivery, making Perfumania, Inc. a true Global Fragrance Retailer.
Perfumania is looking for Master Franchisees in every Country
Perfumania® is looking for experienced individuals or organizations with a background in
the fragrance, cosmetic, or retail industry. These candidates should have the capability of
becoming the Master Franchisee for the local market. Applicants would need the business
know-how and the financial resources necessary to develop and support an aggressive growth
plan.
Our selection of prospective candidates is based on overall business experience, background
and personal qualifications. We are particular about our Franchisees because they will make
Perfumania's global expansion more successful.
Our Global Franchise program is specifically tailored to train and support our franchisees to
adapt and implement Perfumania's concept in their respective markets. Our program is
designed to help our franchisees understand our concept, define our corporate expectations and
detail the guidance and support that Perfumania will provide to each franchisee.
Perfumania has developed expertise in all areas of retailing including Human Resources,
Operations, Marketing, Advertising, Incentive Programs, Support administration, Product
Purchasing and Distribution, MIS Technology, Construction and Development and other
related areas.
Internet Synergy
Perfumania.com is successfully implementing its strategy to become the worldwide leading
Internet discount retailer of branded fragrances and related products. Perfumania® intends to
take advantage of its name recognition and cross marketing opportunities between its 290
retail stores and Perfumania.com. Perfumania's Franchising Division intends to provide its
international franchisees with similar synergistic opportunities by offering the Internet
affiliation in conjunction with the franchising rights to one organization in each country.
Perfumania.com plans to offer the widest selection of women's, men's and children's
fragrances, essential oils, cosmetics, related products and accessories. Low prices for 2,000+
products will be initially listed on its site. Those products will include most major fragrance
brands such as Giorgio Armani, Cartier, Fendi, Ralph Lauren, Gucci, Versace, Tommy
Hilfiger, Christian Dior, Cool Water and Chanel.
To apply for a Perfumania International Franchise and an Internet affiliation, please complete
and submit the following application form. Submitting an application is just the first step in
the selection process. Your application is not binding and does not represent any obligations.
The goal of our franchising process is to achieve a long-term, mutually beneficial
relationship.
International franchising inquiries can be made via e-mail or facsimile to our International
Franchising Department.
E-mail: franchise@perfumania.com
Fax: (305) 592-3528. |
