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To: Edwarda who wrote (1836)	2/1/1999 4:30:00 AM
From: Dayuhan	Read Replies (2) of 4711

From the bureau of redundancy department: Press releases often announce that one company has "entered into" a strategic alliance with another. Does this expression bug anyone else, or am I riding my hobby-horse again. ;-} While I am at it, is a "strategic alliance" correctly defined as a non-binding relationship with no empirically measurable benefit to either company, but out of which one or both gain PR mileage? Perhaps I am being excessively cynical, but I've always thought it a shaky sign when a company announces "strategic relationships" as opposed to contracts. Steve

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