News this morning!
Ben Ezra, Weinstein and Company, Inc. Announces Personal Market Analyst Performing Well Against Competition - Marketing Campaign Expanded
ALBUQUERQUE, N.M., Feb. 1 /PRNewswire/ -- Ben Ezra, Weinstein and Company, Inc. (OTC Bulletin Board: BNEZ - news; benez.com)
announced a fourth shipment of Inc.'s Personal Market Analyst (PMA), totaling approximately 1,000 units, to software distributor Ingram Micro. PMA is an educational stock evaluation software package for personal investors.
''First reports from our distributor are that PMA is performing well compared with other personal finance software titles,'' said Jack Ben Ezra, Chief Executive Officer. ''Without a major marketing push, PMA was fifth out of thirteen in the entire personal finance retail market for the month of December. We hope that the multiple retail marketing promotions scheduled for the month of February will result in even higher sales.''
''Initial public reception to PMA has been good,'' said Michael Weinstein, Chief Operating Officer. ''To date, PMA has sold through online catalogues, special marketing deals with Inc. magazine and credit unions, and a single major retailer, CompUSA.'' A second national chain, Staples, began selling PMA in selected stores the last week in January, Weinstein added.
The Company announced that it is participating in a national Sunday Supplement circular campaign with CompUSA that will reach approximately twenty-six million homes in the United States in February. PMA is also the focus of a video promotion in over 300 Staples stores nationwide.
Ben Ezra, Weinstein and Company, Inc., based in Albuquerque, New Mexico, develops software for both individual and corporate users in the areas of personal investment and finance.
The Private Securities Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information in oral statements or other written statements made to or by Ben Ezra, Weinstein and Company, Inc.) contains statements that are forward-looking, such
as statements relating to the future anticipated direction of the software industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth, and potential contracts.
Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future, and accordingly, such results may differ from those expressed in any forward-looking statements made on or in behalf of Ben Ezra, Weinstein and Company, Inc.
Those risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal and state laws, and market competition factors. |
