Anthony @ Equity Investigations, Dear Anthony, Message Board

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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: moby_dick who wrote (7870)	2/1/1999 9:37:00 AM
From: moby_dick	Read Replies (1) of 122087

NEWS out on PRFM - not helping as expected ! ===> Moby. NEW YORK, Feb 1 (Reuters) - Scenting big Valentine's Day sales, perfume store chain Perfumania Inc. <PRFM.O> on Monday launched its Internet store, offering brand name and designer fragrances online. The Miami, Fla.-based company said in early January it planned to go online before the traditional Valentine's Day shopping spree for perfume and after shave. Perfumania gets over 15 million visits a year to its 290 disount retail stores and will cross promote its virtual store through its offline ventures, the company said in a statement. As well as selling perfume through retail outlets, the company distributes its men's and women's fragrances on a wholesale basis to national and regional retail chains in North America and elsewhere. 09:28 02-01-99

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