Inference Corporation--Growing 100% and still inexpensive Message Board

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Technology Stocks : Inference Corporation--Growing 100% and still inexpensive

INFR 31.99

-0.1%

Jan 27 4:00 PM EST

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To: Dan Berger who wrote (1123)	2/1/1999 9:52:00 AM
From: seth thomas	Read Replies (1) of 1246

I have periodic contact with INFR folks. They have become good at execution - selling, implementing, developing products, supporting customers, etc. Now that the blocking and tackling is under control, it's time to work on the fancy stuff: positioning, benefits targeted to the decision-makers (i.e. senior mgmt), etc. INFR marketing stuff is still too techie - the goal should be to be in various publications where the CEO happens to see an article and says to his VP of whatever "hey - let's get this thing! because we will sell more!" This tpye of mesage also appeals to the analysts and brokers. What a lot of marketing folks don't understand is that ultimately, for a stock to go up, in addition to financial results, a company has to do something that an analyst, who covers 100's of companies, can grasp in a sound bite or two - so he can communicate it to his clients. simple messages: like "INFR helped AOL generate 100,000 customers this quarter" or "INFR helped London Power sell more electricity" or whatever. Nobby: what do you think?

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