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Technology Stocks : Siebel Systems (SEBL) - strong buy?
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To: Melissa McAuliffe who wrote (2522)2/1/1999 10:09:00 AM
From: seth thomas  Read Replies (1) of 6974
 
IT was - a few points down.

It was a very odd placement for SEBL - yes, lots of people saw the ad, but what percentage of them are buyers? or decision makers?

Imagine that $3MM spent on advertising on CNBC, or in Information Week, or in seminars targeting CEOs?

Probably 95% of the viewers of the commercial had no idea what the heck it was all about, or why they should care. So, it was a waste of 95% of the money.
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