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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Tom Kinakin who wrote (1618)	2/1/1999 1:22:00 PM
From: 007	Read Replies (1) of 2489

I disagree with both you and Rande. There was definitely a concerted short effort, but I don't believe they could have held it down if the new buyers were brought in. I think it's a simple matter of momentum. No early press release. No marketing surprise. No CNBC coverage. Once it started moving down the momentum carried it. With earlier PR and a gap up on short covering, it would have gone way up. They opened-up an excellent website and it's down nearly 50% from its highs on Friday. I think it will start moving up again this afternoon as shorts cover, BWDIK. 007

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