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Non-Tech : SWS - An undiscovered gem
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To: WTSherman who wrote (19)2/1/1999 4:23:00 PM
From: caledonia  Read Replies (2) of 504
 
I wouldn't jump to such a conclusion as you have. The Internet is only one facet of SWS's business and I'm certain they know a little bit more about their target markets than we do. They already have a client base through their full service operation and are probably being very careful about possibly screwing up what they have. If successful, SWS will be the first full service brokerage firm to establish a substantial Internet presence. I'm sure they want to set a good precedent for the rest of the industry (Merrill, Smith Barney, etc.). We're inching forward-a nice move today! NITE was up pretty good also. A final thought, and this is just my opinion, sometimes advertising on a massive scale is not the best way to advertise. Perhaps SWS is trying to figure out the most effective medium and target audience. I would rather they have the technology in place and ready to handle the volume before launching a campaign. But, I guess that doesn't matter to shareholders because look at what happened to AMTD today. Our day in the sun is coming!
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