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Non-Tech : E*Trade (NYSE:ET)

ET 16.38

+0.1%

Dec 24 12:59 PM EST

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To: Olen S. who wrote (4640)	2/1/1999 7:02:00 PM
From: ecommerceman	Read Replies (1) of 13953

Whether it's too late to get in depends on a lot of questions that only you can answer--are you a long term investor, what sort of risk can you stand, etc. If you're in for the long term, I'd have no hesitation to tell you to get in as this is an excellent company which has excellent prospects; if you're a day-trader, I wouldn't hesitate a guess. Most folks thought that the stock would plunge today after the split, and it ended up 13%! So who the hell knows... I did find this piece of information in the news release about the "Omaha Billionaire"--"compared with Amazon.com, Internet brokerages are cheap because they have profit margins three times as high as the bookseller's margin, Franco said. "There are a lot of efficiencies to be gained in an Internet-centric operation, which is what all these companies are embracing," he said.

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