Monday February 1, 10:22 pm Eastern Time
Company Press Release
WWW.VictoriasSecret.com is the MVP of the Super Bowl
COLUMBUS, Ohio, Feb. 1 /PRNewswire/ -- Victoria's Secret's first-ever Super Bowl commercial, announcing the live Webcast of its Spring Fashion Show, is credited with creating the most heavily visited site in Internet history. WWW.VictoriasSecret.com was flooded with over one million hits within the first hour after the company's 30-second spot aired last night in Super Bowl XXXIII ... an unprecedented response to any website in history.
''For viewers to leave their TV sets during the Super Bowl to log on to the Victoria's Secret's site is amazing,'' said Ed Razek, President of Brand and Creative Services for Intimate Brands, the parent company of Victoria's Secret. ''We expected to have a large response to the live webcast Wednesday, but Sunday night's reaction was way beyond what we could have predicted.''
Thousands of users experienced delays or simply never got on line when the one million plus visitors flocked to the site. ''This week's upcoming live Webcast of the Victoria's Secret Spring Fashion show should make history again,'' continued Razek. ''Based on what we've seen to date, this weeks live webcast of the fashion show should be enormous. This is history making stuff -- the perfect blend of high tech and high fashion. I'd recommend people interested in the site log on early. It's going to be a very busy night and we can't predict how many people will be able to actually get on. We're pushing into uncharted technological territory here, and so we're asking for the patience of our viewers and customers.''
Intimate Brands, Inc. (NYSE: IBI - news) is the leading specialty retailer of intimate apparel, beauty and personal care products through the Victoria's Secret and Bath & Body Works brands. Victoria's Secret products are available through over 800 lingerie and beauty stores, the Victoria's Secret Catalogue and online at www.VictoriasSecret.com. Bath & Body Works products are available in over 1,060 stores. Intimate Brands' total 1998 sales were $3.9 billion.
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