Sand Technology: DistributionCompany Finds Nucleus Essential During
Corporate ERP Implementation -Significantly Reduces Burden on IT
Resources
February 2, 1999 08:45 AM
MONTREAL--(BUSINESS WIRE)--Feb. 2, 1999--SAND TECHNOLOGY SNDCF A
large distribution company has utilized Sand Technology Systems International's
Nucleus Prototype Mart and Nucleus Exploration Mart to quickly build and deploy
departmental data marts for sales and marketing. With almost every available
technical resource working on a corporate ERP implementation, the sales and
marketing departments were left with significantly reduced service levels from IT.
This created an acute problem for the distributor in that each business unit,
particularly the sales and marketing departments, relies heavily on IT for business
intelligence including reporting, creating changes to reports and developing new
reports. Experiencing severe constraints in their ability to monitor, analyze and
effectively manage their business on a day-to-day basis, the distributor needed
an immediate solution. Using Nucleus Prototype Mart, over a four day period, one
marketing analyst was able to quickly acquire and assimilate the data from their
Oracle DSS system, design and deploy the new sales and marketing data marts
without any intervention from IT. Augmenting the Oracle mart, executives,
analysts, department heads and product line managers rely on Nucleus
Exploration Mart to answer ad hoc, complex and 'what if' business questions
associated with overseeing inventory churn, target marketing, revenue attainment
by product line, profitability by product line, forecasting and overall customer
satisfaction.
Just one week after using Nucleus, executives in sales and marketing concluded
that they already had new business intelligence in hand that would otherwise
have taken months to produce due either to technical issues or IT backlog.
"We're spending millions of dollars for high priced resources to upgrade or replace
all the in-house systems to better serve our customers and business processes,"
said the vice president of sales and marketing for the distributor. "But, as you
would guess, the market and competition are not waiting until we get this task
finished. Nucleus lets me access information with a level of flexibility that even
my IT group couldn't guarantee, not to mention the responsiveness."
Sales and marketing information can now be modified or created from scratch
and executed to return a new level of business understanding for corporate sales
and financial information in minutes by departmental users. The vice president
added, "I have a tremendous increase in awareness for the trends in our business
now. I now get a much clearer view of the overall business performance, what is
going on in the inventory, what is being purchased by my customers, and also, a
very important point for me, which products are being sold by which reps in which
territories. We have always had this information, but today I have quick and easy
access to it, and it can be represented in a manner that is much more conducive
to how we look at the business. Soon we won't just look at what we are selling to
a customer, we will look at what they're buying. It's a much different "look". It
encompasses all the products that are purchased from all vendors. We will know
better how effective we are and how to improve. This is invaluable."
The marketing department is also finding Nucleus significantly improves the
timeliness and results of efforts focused on all aspects of customer relationship
management such as campaign management, target marketing, competitive
analysis and emerging markets. "Because of its unique flexibility, Nucleus has
provided our marketing analysts with an unbounded ability to pursue information
on industry and market trends, unusual occurrences and the ability in general to
just ask 'Why?'," stated the marketing manager. "This product has helped us
produce more visionaries in our marketing department than any other product or
tool we have ever used. More of our analysts are now able to explore the data and
discover those important information nuggets that will give us the new directions
that our customers want to go, sometimes even before they know it." About Sand
Technology
Sand Technology Systems International Inc. provides high performance,
scaleable software solutions for data mining, data marts, data warehouses and
online analytical processing (OLAP). Sand's Nucleus product suite brings
patented technology to the business user allowing for more timely and accurate
decision processing within the disconnected client, desktop, workgroup,
departmental and enterprise computing environments. Supporting industries like
Retail, Finance, Healthcare, Transportation, Telecommunication, Manufacturing,
Government and Insurance Nucleus is used for corporate initiatives such as
customer relationship management, risk analysis and management, product
trend and profitability analysis, fraud detection, emerging markets, competitive
analysis and quality control. Sand has commercial relationships with IBM,
Compaq Computer Corporation, Microsoft, Hitachi Data Systems, Brio
Technologies and Information Builders Inc. Sand Technology can be reached on
the World Wide Web at sandtechnology.com.
All Rights Reserved. Nucleus, Nucleus Server and N-Vector are registered
trademarks and Nucleus Exploration Mart, Nucleus Exploration Warehouse and
Nucleus Virtual Database (VDB) are trademarks of Sand Technology Systems
International Inc. Other trademarks are the property of their respective owners.
Top |
