Gas for the fire anyone?
PERFUMANIA, INC. AND MICROSOFT SIDEWALK IN PARTNERSHIP
2/2/99 14:29
(The following is a reformatted version of a press release issued by Perfumania,
Inc.)
PERFUMANIA, INC. AND MICROSOFT SIDEWALK IN PARTNERSHIP
Venture to Accelerate Traffic to Perfumania Internet Fragrance Store
MIAMI, Fla., February 2, 1999 -- Perfumania, Inc. (NASDAQ: PRFM), the
nation's largest perfumery chain, announced today a partnership with Microsoft
Sidewalk to accelerate traffic to Perfumania's web store for discount fragrance
shopping, www.perfumania.com.
Microsoft Sidewalk, www.sidewalk.com, is a local consumer guide on the
Internet. Perfumania announced yesterday the opening of its Internet fragrance
store. The launch is supported by a media campaign and cross marketing
promotions with the Company's 200 retail stores.
In announcing the partnership with Microsoft Sidewalk, Ilia Lekach,
Chairman and Chief Executive Officer, said, ''Sidewalk will provide ideal
support for our on-line fragrance store. It offers us a broad avenue to promote
our web store. This is one of many initiatives we are using to promote our web
store. We intend to utilize as many avenues as possible to make people aware of
the value of shopping at www.perfumania.com.''
To bring traffic to the Microsoft Sidewalk and promote its sponsors,
Microsoft Network is conducting the ''Sidewalk Sale'' a sweepstakes promotion,
which will be advertised by 60 second radio spots in all 19 markets. Sidewalk
will list the www.perfumania.com web address and the local Perfumania stores
with their phone numbers when receiving inquiries about fragrance shopping.
Mr. Lekach added, ''We opened our web store with the full intention to
capitalize on our name recognition, retail experience, high gross margins and
good working relationships with manufacturers. We have the leading discount
fragrance retailing position in the United States, the largest fragrance market
in the world, which we will use for developing international franchised
fragrance stores and international Internet affiliates. We would like our
international franchises and Internet affiliates to sell fragrances in local
markets with local prices and local product delivery, making Perfumania, Inc. a
true global fragrance retailer.''
Microsoft Sidewalk allows the viewer to find information regarding
shopping, music, art, events, movies and product reviews, yellow page listings,
restaurants and much more in selected cities.
Perfumania, Inc. is a leading specialty retailer and wholesale distributor
of a wide range of brand name and designer fragrances with some $180 million in
annual sales. The Company operates a chain of more than 290 retail stores
specializing in the sale of fragrances at discounted prices up to 70 percent
below the manufacturer's suggested retail prices. The Company's wholesale
division, one of the largest in the United States, distributes fragrances and
related products to national and regional chains and other wholesale
distributors throughout North America and overseas.
This press release contains forward-looking statements that involve risks
and uncertainties that could cause actual results to differ materially from
those set forth in the forward-looking statements. Such risks and uncertainties
are described in the Company's filings with the SEC, including its Registration
Statement on Form SB-2.
This release is available on the KCSA Worldwide website at www.kcsa.com.
CONTACT:
Ilia Lekach
(305) 889-1520
KCSA CONTACT:
Joseph A. Mansi/Mark Schwartz
(212) 896-1205/(212) 896-1220
(sf) PN
- END -
-0- (CRL) Feb/02/1999 14:29
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