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PERFUMANIA, INC. AND MICROSOFT SIDEWALK IN PARTNERSHIP
2/2/99 14:29
(The following is a reformatted version of a press release issued by
Perfumania,
Inc.)
PERFUMANIA, INC. AND MICROSOFT SIDEWALK IN PARTNERSHIP
Venture to Accelerate Traffic to Perfumania Internet Fragrance Store
MIAMI, Fla., February 2, 1999 -- Perfumania, Inc. (NASDAQ: PRFM), the
nation's largest perfumery chain, announced today a partnership with
Microsoft
Sidewalk to accelerate traffic to Perfumania's web store for discount
fragrance
shopping, www.perfumania.com.
Microsoft Sidewalk, www.sidewalk.com, is a local consumer guide on the
Internet. Perfumania announced yesterday the opening of its Internet
fragrance
store. The launch is supported by a media campaign and cross marketing
promotions with the Company's 200 retail stores.
In announcing the partnership with Microsoft Sidewalk, Ilia Lekach,
Chairman and Chief Executive Officer, said, ''Sidewalk will provide
ideal
support for our on-line fragrance store. It offers us a broad avenue to
promote
our web store. This is one of many initiatives we are using to promote
our web
store. We intend to utilize as many avenues as possible to make people
aware of
the value of shopping at www.perfumania.com.''
To bring traffic to the Microsoft Sidewalk and promote its sponsors,
Microsoft Network is conducting the ''Sidewalk Sale'' a sweepstakes
promotion,
which will be advertised by 60 second radio spots in all 19 markets.
Sidewalk
will list the www.perfumania.com web address and the local Perfumania
stores
with their phone numbers when receiving inquiries about fragrance
shopping.
Mr. Lekach added, ''We opened our web store with the full intention to
capitalize on our name recognition, retail experience, high gross
margins and
good working relationships with manufacturers. We have the leading
discount
fragrance retailing position in the United States, the largest fragrance
market
in the world, which we will use for developing international franchised
fragrance stores and international Internet affiliates. We would like
our
international franchises and Internet affiliates to sell fragrances in
local
markets with local prices and local product delivery, making Perfumania,
Inc. a
true global fragrance retailer.''
Microsoft Sidewalk allows the viewer to find information regarding
shopping, music, art, events, movies and product reviews, yellow page
listings,
restaurants and much more in selected cities.
Perfumania, Inc. is a leading specialty retailer and wholesale
distributor
of a wide range of brand name and designer fragrances with some $180
million in
annual sales. The Company operates a chain of more than 290 retail
stores
specializing in the sale of fragrances at discounted prices up to 70
percent
below the manufacturer's suggested retail prices. The Company's
wholesale
division, one of the largest in the United States, distributes
fragrances and
related products to national and regional chains and other wholesale
distributors throughout North America and overseas.
This press release contains forward-looking statements that involve
risks
and uncertainties that could cause actual results to differ materially
from
those set forth in the forward-looking statements. Such risks and
uncertainties
are described in the Company's filings with the SEC, including its
Registration
Statement on Form SB-2.
This release is available on the KCSA Worldwide website at www.kcsa.com.
CONTACT:
Ilia Lekach
(305) 889-1520
KCSA CONTACT:
Joseph A. Mansi/Mark Schwartz
(212) 896-1205/(212) 896-1220
(sf) PN
- END -
-0- (CRL) Feb/02/1999 14:29
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