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Technology Stocks : WDC/Sandisk Corporation
WDC 169.99-2.4%3:59 PM EST

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To: David W. Tucker who wrote (4655)2/2/1999 9:09:00 PM
From: Ron C  Read Replies (2) of 60323
 
Thread:
Interesting reading.

Than $231 Million of DRAM and Flash Memory by 2002

Business Editors/Technology Writers

NEWTON, Mass.--(BUSINESS WIRE)--Feb. 2, 1999--As digital camera
sales increase the amount of memory they consume will also increase.
From the small market it is today, flash-based digital film sales
will grow rapidly to more than 797 thousand megabytes by 2002.
Calculated average growth rate from 1998 to 2002 is expected to be
110%, according to Cahners In-Stat Group.

-- The majority of digital film sales are after-market sales with
consumers buying additional digital film at the time of purchase.
Cahners In-Stat Group predicts the vast majority of the digital
film will be flash memory based. Currently, the two main
competing form factors are Compact Flash and Smart Media.

-- Features such as burst mode and image sensor direct to final
memory will increase the amount of digital film used per camera.
As picture complexity increases, so will the amount of digital
film sold per camera.

-- The cost per megabit for flash integrated circuits (IC) is
falling rapidly and the growth of flash IC dollar sales will not
be a smooth growth curve as is the case with the digital film
growth.

According to Cahners In-Stat Group, competition for flash-based
digital film comes from two sources: floppy disks and the future
possibility of small form factor hard disk drive. However, floppy
disks do not hold enough data to store high quality pictures and it is
expected that this type of digital film will lose market share in the
near future. The more expensive hard disk drives consume more power
than flash and Cahners In-Stat Group believes their success will be
limited in the affordable digital camera market.
Digital Film: Memory Applications for Digital Cameras, is a
comprehensive report that examines the market for digital cameras,
including DRAM, buffer memory and digital film through 2002. Market
share data in both units and dollars is provided, including a
five-year forecast. Profiles of digital camera models are also given.
Richard Kohn is a senior analyst for the Semiconductor Service and
authored the report.
Cahners In-Stat Group is a high-technology market research firm
covering the consumer and convergence, networking, wireless,
telecommunications, Internet and semiconductor markets. Headquartered
in Newton, offices are also located in Scottsdale, Ariz. and
San Jose, Calif. Cahners In-Stat Group is part of Cahners Business
Information, the largest publisher of specialized business
publications in the United States, and a division of Reed Elsevier.
Visit Cahners In-Stat Group online at cahnersinstat.com.

--30--brm/AMP/se*

CONTACT: Cahners In-Stat Group
Richard Kohn
602/483-4455
email: richardk@instat.com
or
Chris Hecht
602/483-4443
email: chrish@instat.com
instat.com

KEYWORD: ARIZONA MASSACHUSETTS CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED RETAIL

Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com

Ron C.
<28> holding
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