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Technology Stocks : Insignia Solutions (INSG)
INSG 10.85+4.1%3:59 PM EST

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To: Charles Broderick who wrote (658)2/3/1999 1:58:00 AM
From: Ashikin Wan-Noor  Read Replies (1) of 1606
 
Sharewatcher,

I am quite clear with what insgy has today.

In marketing simply putting a stake in the ground for "mindshare capture" is necessary esp. if one's technology, concept or program is the first to hit the street. Not to do so is throwing away a golden opportunity. Marketing activities, including PR, is not only valid for purposes of selling a widget.

This could be a relatively simple exercise --- why not lift some really pertinent text from Noling's earning report about this exciting technology into a separate press piece. It was ignored/lost in all the financial verbage, then lost again with the ctxs indemnity piece.

It's simply management and marketing naivete or incompetence, imo.

Believe me, insgy has tested my patience before.
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