CMTR-CHEMTRAK FDA OK Message Board

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Biotech / Medical : CMTR-CHEMTRAK FDA OK

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To: jeeza who wrote (281)	2/4/1997 10:47:00 AM
From: William Presti	of 1172

About your analysis on CMTR's reference to disappointing sales... You say that this could be a ploy to scare off the small time investors so that MMs and big fish can get in before some big news hits the street. Does this type of coordination between companies and MMs & big fish go on? I would think it to be illegal. I really didn't understand either why they would have made that comment. How can they be so disappointed? Did they really have much of a program in place to rev up sales of Cholestrak? You can't just plop a product on the shelf and expect it to sell well without lots of advertising and consumer education. Seems there are many many avenues they could persue to increase Cholestrak sales. Aside from the retail distribution of this product, how else is it sold? One would expect that physicians would love to use it as a screening tool during their patients annual physicals. Lastly, do you know if Hp Chek revenues will show up on this quarter's P&L? Bill

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