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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank

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To: Susan G who wrote (24155)2/3/1999 10:15:00 AM
From: Jenna  Read Replies (2) of 120523
 
Audio Book signs online advertising deals (holding 2 stocks headquartered in boca raton)
BOCA RATON, Fla., Feb 3 (Reuters) - Audio Book Club, Inc.(AMEX:KLB - news) on Wednesday signed an advertising deal with Microsoft Corp (Nasdaq:MSFT - news) to advertise the audio book marketer on both MSNBC's Internet Web site and on Microsoft's free e-mail service MSN Hotmail.

Both sites will feature direct links via banner ads, to Audio Book Club's Web sites (1) and (1).

Audio Book, which now has over 1 million members after its purchase last month of Columbia House Co.'s audiobook club, is looking to grow its Internet strategy and membership growth.

A company spokesman would not disclose the size of the advertising deal.

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