Wrapsters, Inc (OTC BB: WRAP) Corp. Profile and Discussion Message Board

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Microcap & Penny Stocks : Wrapsters, Inc (OTC BB: WRAP) Corp. Profile and Discussion

WRAP 2.602

-7.4%

Nov 3 3:59 PM EST

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To: Micropicker who wrote (4)	2/3/1999 10:58:00 AM
From: WRAP_IR	Read Replies (1) of 51

Micropicker -- thanks for your posts. While most restaurant concepts can easily enter the wrap sandwich market, there are only a few that can make the product line profitable. Wrapsters operation has three major differentiating features that should give the company significant competitive advantages: 1. Low entry cost – the cost to develop the Wrapsters concept is small. This allows an operator to become profitable and recapture the initial investment relatively easily. 2. Time and Efficiency - The preparation time for a Wrapsters sandwich is significantly shorter than its competitors. This translates into a higher sales per hour and lower labor cost – again, resulting in a more profitable operation. 3. Food Cost – Wrapsters does not require a large number of proprietary food items or extensive preparation time. Wrapsters runs on a 28% food cost, which is lower than its competition. Overall, competition is good. Should Subway decide to expand its national Wrap ad campaign, it will expand the overall awareness of the wrap, resulting in potentially higher sales for Subway and all Wrap sandwich operators. The world-wide demand for wraps is increasing and, like most concepts, the initial flood of entrants is true here as it is in every other concept that pops up. Most will not make it – this is true. It is the companies that are well run and well financed will survive. This, overall, is a positive for Wrapsters. As the industry grows, is also becomes more fragmented, making acquisitions more abundant and priced well. Franchising increases as well due to the increased awareness of the concept. This concept is still in the high growth phase – expansion by Wrapsters, and others, will continue – opening up numerous M&A and franchising options for the company. The company does not initially need to be the dominant player in order to generate significant revenues and grow earnings – it simply needs to be diligent and aggressive.

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