PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY Message Board

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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: JBH who wrote (2029)	2/3/1999 8:45:00 PM
From: IJReilly	Read Replies (1) of 2489

Looks like they haven't quite learned their lesson about hiring relatives: MIAMI--(BUSINESS WIRE)--Jan. 6, 1999--Perfumania, Inc. (NASDAQ:PRFM), the nation's largest perfumery chain, announced today the appointment of Rachmil Lekach as President of its newly formed Internet subsidiary, Perfumania.com. The Company recently announced that it will open a website to cross market between its more than 290 retail stores and the Internet. Mr. Lekach joins Perfumania.com from Ocean Reef Capital Management where he was Chief Executive Officer. He has substantial experience in the fragrance industry and was co-founder and former Chief Operating Officer of Perfumania, Inc, and President and Director of Parlux Fragrances, Inc. In announcing the appointment, Ilia LeKach, Chairman and Chief Executive Officer of Perfumania, said, "Rachmil Lekach understands our business and the growth potential our Internet store brings to the Company. His experience domestically and with international affiliates will be instrumental in helping us implement this growth strategy."

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